Vintage:
1.f. that despite not being new, is fashionable for its attractive design.
2.f. objects or accessories of a certain age, which cannot yet be classified as antiques, and which are considered to have improved or revalued over time.
We would be lying if we said otherwise, the future of fashion passes through the normalisation of vintage consumption. As everyone knows, fashion is a cyclical world in which (almost) everything ends up coming back. We have all seen photographs from the past and have even opened closets and raised our hands to our heads, wondering how we could be so calm and not feel ashamed going out to the street wearing that way. And we have all seen photographs (usually of other people) from years ago and thought that I wish society were ready to dress like that again.
The “vintage”, apart from having significant weight in terms of style, has a great collector’s value. Many people acquire these garments to use them, but after keeping them for a few more years, they evolve into antiques. What used to be an investment linked to nostalgia for a better past time becomes an investment that increases its value without having to come out of the closet. More and more, there are stores and platforms specialised in this style, where you can find lost jewels that unlock memories and bring you a smile and the occasional story to your mouth.
As for the world of technology, where the cyclical concept loses all its meaning and evolution is the predominant matrix, vintage ceases to be extraordinary. It becomes a burden that everyone wants to throw away. The minicomputers with data capture systems popularised in the 70s have long ceased to be considered vintage to finally fall into the bag of antiques, where the years that pass will never leave.
Today we are already in the third decade of this century. It is striking that we continue to consider ERP technology, promoted in the 90s and popularized at the beginning of centuries, as something new and ground-breaking. If we look back, we would all think that this point would resolve the pain caused by the platforms of yesteryear in terms of implementation times and lack of functionality in the movie.
We would all think that the desperation of having to spend money, time and effort trying to adapt your company to incomplete business software would be a thing of the past. We would all think that we could know in real-time and at all times the status of our inventory or our supply chain. We would all have bet that, in the middle of 2021, when a company needed to implement business software and the supplier and consultant on duty indicated the cost and time of that project, that cost and time would be met and would not be multiplied by x.
And even more, we all know what Excel has meant for companies since its creation. Did anyone think that after so many years, companies would depend on dynamic sheets and macros to solve the gaps left by ERPs, in which a misplaced comma can cause a disturbing mismatch that will take days to resolve?
Although many companies are still in these conditions, more and more are taking the path of innovation and knowing how to adapt to the times they live. Because yes, vintage can be excellent for clothing, but vintage will be considered antique sooner rather than later in the corporate world.
Miguel Fuentes
Executive Assistant
LOVIS