Counterintuitive. Brand positioning through technology

I had a very interesting conversation with one of our clients in the personal care manufacturing and distribution business about their efforts to strengthen their brand position through technology. She shared with me that recently her Marketing team executed the…

Human intelligence will always stay ahead of artificial intelligence

The hype around artificial intelligence has grown over the past few years. Since ChatGPT appeared, many people have adopted AI tools to make their jobs easier. Solving complex, tedious problems, refining texts, evaluating peopleโ€™s reactions to written words or images,…

Is your ERP an offer you canโ€™t refuse?

In a recent conversation with a company referred to us by a Consultancy Business partner, the CFO shared that the ERP implementation was chaotic. Point of sales information took hours to arrive in the inventory module, and replenishing decisions were…

Would you build your own car? I wouldnโ€™t

Since the dawn of the auto industry, vehicle manufacturers have worked night and day to create the best vehicles for their customers. The initial focus was on reliability; it gradually shifted to speed, efficiency, and security. Today all these attributes…

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